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UPCOMING EVENTS Open House Networking on Clubhouse
October 3, 2022
Online Afternoon Networking
October 6, 2022
Event Planner Expo
October 11, 2022
In Person Networking Coffee hosted by AMA
October 11, 2022
How to Get Government Contracts: Webinar
October 14, 2022
Access to Capital Webinar
October 28, 2022


Full Presentation by Zimana is on Chamber TV

Using Analytics Can Help You Grow Your Business Further

August 25, 2022

Using analytics helps provide guidance on where your marketing is effective, and where you can better improve how your customers experience your business. The effort to cover analytics has grown considerably since my first days in business in 2009. Even further, the switch over from Universal Analytics to Google Analytics 4 (nicknamed GA4) means businesses must plan a workflow to include measurement reviews after the implementation to make sure they have a way to measure the return on their social media and digital ad campaigns.


Despite the changes, the basic reporting elements, like examining referral traffic and comparing traffic against the geography map are still useful. These can be tied to your plans in how you deploy your marketing messages (which we covered in depth during the first session,